PPK — Price Per Kilometer (Altalayi - Bridgestone).
End-to-end design of strategic financial solution tailored for fleet operators.
Overview
Al Talayi’s Price Per Kilometer (PPK) Platform offers a strategic financial solution tailored for fleet operators. Instead of traditional upfront tire investments, our model allows you to pay only for the distance your fleet travels each month, ensuring cost alignment with actual usage. Paired with Bridgestone’s premium quality, long-lasting tires, the PPK Platform delivers exceptional performance, durability, and financial efficiency. It’s a smarter way to manage tire expenses while maintaining the highest standards of safety and reliability.
The Challenge
Managing fleet tires involves complex data, costs, maintenance, and performance tracking. The challenge was to turn this complexity into a simple, intuitive experience that helps fleet managers easily monitor tire performance and understand their Price Per Kilometer (PPK) costs.
- Admin Uploads or adds tire families.
- Admin Uploads or adds list of trucks and companies.
- Admin assigns tires on each truck.
- The system tracks truck's milage.
- System calculates the PPK for each truck and fleet.
Process
I worked closely with stakeholders to validate the PPK experience, testing and refining the product around real fleet management needs. We simplified complex tire and cost data into a clear workflow, making key PPK insights and actions easier to access and understand.
- 1
Discovery
Worked closely with stakeholders to understand fleet managers’ workflows, challenges, and the complexity of tire and PPK data.
- 2
Define
Mapped key PPK workflows, from fleet and tire management to cost tracking, and identified opportunities to simplify complex information.
- 3
Ideate
Explored dashboard structures and workflows that make tire performance, costs, and PPK insights easier to understand and act on.
- 4
Prototype
Built high-fidelity prototypes in ProtoPie to nail the flows and micro-interactions.
- 5
Test & Iterate
Tested the experience with stakeholders, gathered feedback, and iterated on the workflows to create a clearer and more efficient PPK platform.
Screens
A closer look at a few key screens from the final product.
Have a project in mind?
Let's build something powerful.
I'm currently taking on a limited number of freelance projects and full-time opportunities for Q3 2026.







